Vision and Mission

Do good and make money.

We are working towards transitioning every global SME committed to transitioning and being a profitable sustainability company.

We believe the only way to change how businesses and markets earn money is by creating an alternative, profitable, and sustainable way of doing business.

At the beginning and end of every day, the currency in which success is measured is through revenue and growth. Despite how well-intentioned you/your company are, it's hard to adjust one’s strategy, make business model adjustments, or act confidently when regulations are ‘stop & go’ and external economies and global leaders are on an uncertain roller coaster ride. The risks of getting it wrong seem high.

We support decision-making through an assessment report, by providing insights into some potential risks, rewards, and effects of ESG and sustainability before you report or during the early stages of data collection and reporting.

This way, as a business, you can assess the potential investment, customer value, and supply chain effect of Scope 3, identify and hire for the correct talent gaps, or build a solid case for funding.

Meet the Team

We share the same vision and mission, but are strategic integrators and practitioners in different complementary ways.

We are an internationally experienced team with combined 40+ years of experience across global corporates, SMEs, public-private, academia, and SME-startup partnerships. For over a decade, we’ve embedded ESG into business models and sustainability strategies to create commercial impact. With SaaS B2B/B2C experience and an AI-enabled tool developed in 2023, we help reduce complexity, stress, and inefficiency by combining strategy with hands-on execution.

We have worked for companies such as NIRAS, Grundfos, LinkedIn (start-up into scale-up phases), RR Donnelley,

IT University's Open Entrepreneurship and the EU Framework Contracts for International Cooperation.

Founder

Carolina Velasco

Carolina founded Go with the Flow after seeing how challenging it was for corporations to leverage SMEs' capabilities, skills, technology and sustainability into their businesses. She believes a way to change how enterprises prioritise sustainability and social and environmental priorities is by showing how sustainability is a strategic financial and operational investment into a profitable and sustainable way of doing business in the short and long term.

She developed REVEAL, a customised AI-enabled human-monitored tool that requires minimal to no ESG data to reveal potential commercial business value, risks and impact for an SME or those working with SMEs and where to start with your EU ESG journey. Carolina partners with Gabriella and the internal teams to do the hands-on implementation and execution of integrating the business operations and the commercial side of sustainability.

With over 20 years of global experience in sales, technology, strategic development, ecosystem and partnership management, and sustainability (since 2011), she has set out to bridge the gap between sustainable practices and profitable outcomes, making sustainability strategy and ESG approachable and beneficial to SME companies.

caro@gowiththeflow.dk

Sustainability Partner

Gabriela Danes

With a deep passion for sustainability and a commitment to delivering meaningful, lasting impact for businesses and the planet, Gabriela brings a wealth of experience from the private and public sectors. She specialises in translating ESG and CSRD requirements into tangible business value — from CO₂ and cost reduction to investor readiness, resilience, and regulatory compliance.

Gabriela’s work goes beyond ticking boxes. She conducts strategic needs assessments across business models, operations, and supply chains,
helping companies uncover where ESG and sustainability can unlock competitive advantage and commercial value. Her expertise spans CSRD, CSDDD, GHG Protocol, SBTi frameworks, circular business models, and
ESG data systems — enabling her clients to navigate complex regulatory environments with clarity and confidence.

What sets Gabriela apart is her tailored, business-oriented approach: she believes no one-size-fits-all, and adapts every strategy to the unique structure, goals, and challenges of each company. By aligning ESG with core
business strategy, she helps clients transform risks into growth opportunities, embed sustainability into their value proposition, and
future-proof their operations.

Whether it’s about access to finance, market positioning, operational improvements, or stakeholder engagement, Gabriela’s approach ensures ESG is built into, not bolted onto, your business.

gaby@gowiththeflow.dk

What's with the llama?

The llama symbolises my Latin American roots, specifically my Abuelita (grandmother), mother, father, aunts, and uncles, who left the comfort of their beloved countries, Peru and Venezuela, in pursuit of a better life for themselves and their future children.

Symbolically, or at least after a few Google and AI searches, the llama symbolises endurance, community, and gentle strength. At the core of the llama's symbolism lies the essence of cooperative spirit. With their ability to traverse challenging terrains while bearing heavy loads, llamas epitomise the virtues of resilience, reliability, and execution. Llamas are also inherently social animals, forming strong bonds. Their friendly nature makes them approachable and easy to connect with, fostering a sense of warmth and affection.

(2023 Spirit Animals - Llama. https://www.aboutmybrain.com/cards/spirit-animals-oracle-deck/llama.)

This animal symbolises not only me but also my commitment to my work and the service I aim to provide consistently. I want to make ESG more accessible, actionable, and valuable by revealing the business value, risks, and impact for companies, specifically, working with SMEs and where to start.