Carolina founded Go with the Flow after seeing how challenging it was for corporations to leverage SMEs' capabilities, skills, technology and sustainability into their businesses. She believes a way to change how enterprises prioritise sustainability and social and environmental priorities is to show that sustainability is a strategic financial and operational investment in a profitable, sustainable way of doing business in the short and long term. 

 

She developed REVEAL, a customised, AI-enabled, human-monitored collaborative chat that requires minimal to no ESG data to reveal potential commercial value, risks, and impact for SMEs or those working with them, as well as guidance on where to start your EU ESG journey. 

 

She has experience in technology sales, SaaS, and creating strategic needs assessments, business model innovation, intrapreneurship, executive and team development, along with integrating sustainability, which further adds competitive advantages and commercial value.

 

Carolina partners with each team member differently, depending on the leaders and the internal teams responsible for strategy, implementation and execution. 

 

She combines this with her 11 years of training and learning cognitive skills and functions to develop colleagues, team members, and leaders in navigating themselves to make better decisions. This focus has led her to continue her education and certification in Executive Coaching and Team Dynamics coaching. ​

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​With over 20 years of global experience in sales, technology, strategic development, ecosystem and partnership management, along with the last decade in sustainability, she has set out to bridge the gap between sustainable practices, technology, governance,  execution, and profitability through helping leaders lead. 

Michaela Raaby works with what happens beneath leadership behaviour, the internal patterns that shape how leaders think, decide, and respond under pressure.

 

Her background spans sustainable innovation, from urban water systems to automated production to workplace transformation. This has shaped her understanding that change does not happen through information, but through experience and environment.

 

Using Neuro-Linguistic Programming, she helps leaders:

 

• Recognise their internal responses in real time

• Interrupt automatic patterns

• Act with greater clarity and intention

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She designs learning environments where leaders can test, observe, and adjust their behaviour directly, rather than discussing it in the abstract.

 

Her work focuses on the transition:

 

• from reaction to choice

• from assumption to clarity

• from pressure to deliberate action

 

 

Working across cultures and sectors, she brings a global perspective to leadership, communication, and organisational dynamics.

With a deep passion for sustainability and a commitment to delivering meaningful, lasting impact for businesses and the planet, Gabriela brings a wealth of experience from the private and public sectors. She specialises in translating ESG and CSRD requirements into tangible business value — from CO₂ and cost reduction to investor readiness, resilience, and regulatory compliance.

Gabriela’s work goes beyond ticking boxes. She conducts strategic needs assessments across business models, operations, and supply chains,
helping companies uncover where ESG and sustainability can unlock competitive advantage and commercial value. Her expertise spans CSRD, CSDDD, GHG Protocol, SBTi frameworks, circular business models, and
ESG data systems — enabling her clients to navigate complex regulatory environments with clarity and confidence.

What sets Gabriela apart is her tailored, business-oriented approach: she believes no one-size-fits-all, and adapts every strategy to the unique structure, goals, and challenges of each company. By aligning ESG with core
business strategy, she helps clients transform risks into growth opportunities, embed sustainability into their value proposition, and
future-proof their operations.

Whether it’s about access to finance, market positioning, operational improvements, or stakeholder engagement, Gabriela’s approach ensures ESG is built into, not bolted onto, your business.

Mikkel Frimer-Rasmussen helps SMEs turn real operational needs into practical generative AI solutions that create measurable value in everyday work.

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His work focuses on where AI can make work easier, faster, clearer, or more cost-effective — without starting from a fixed technology solution. Instead, he helps leaders and teams clarify the actual problem, assess the practical options, and build the simplest solution that can create value in use.

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With 30 years of experience across critical IT systems, enterprise architecture, programme leadership, management consulting, and software development, Mikkel brings a strong practical and strategic lens to AI implementation.

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He helps companies:

• Identify the workflows where generative AI can create real business value

• Test ideas quickly before investing too much time or money

• Build practical AI-supported tools, workflows, and decision support

• Strengthen quality, security, and governance around AI-enabled work

 

Mikkel’s approach combines hands-on execution with honest strategic sparring. He works best with leaders and teams who bring a real business challenge, a clear goal, and openness to the possibility that the best solution may be simpler than expected.

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Through Frimer-Rasmussen Consulting, he supports companies in moving from AI curiosity to practical implementation — with a focus on usable solutions, fewer false starts, and lasting value in operations.